In simple terms, an API is a set of clearly defined methods of communication between various software components. In Messaging, an API is used as a bridge that connects a software/application to a Messaging provider application to serve as a relay in sending messages to mobile users. This allows users to integrate messaging services with their website, third-party applications, mobile applications and CRM. Using an API for sending SMS & MMS messages is the easiest way to send automated bulk messages directly from your own platform. After integration, users have the ability to commence sending messages via any application, instantly.
Users can integrate with our Messaging API in C#, JavaScript, PHP, or any programming language their development team is working in. For example, many social media sites send OTPs and verification codes upon new sign ups or registrations. Messaging APIs enable mobile applications and websites to execute “Know your customer” (KYC) which is the process of identifying and verifying the identity of clients or users in this case to help them manage risks efficiently. The retail and education sector use Messaging API to send notifications and alerts to their contacts like schedules, shipping alerts, exam schedules and emergency alerts in real time. Moreover, SMS API has been a hit at the work place as it is commonly used for internal communication.